Hero Section Illustration
Illustration
Project Type
Illustration
Year
2025
Role
Art Director, Illustrator
Project Team
Alex Tudun
Most designer portfolio hero sections show finished work or a headshot. That approach misses what actually matters—the person behind the work and how they think. This designer needed hero illustrations for different pages on their site: homepage, freebies, about, and others. Each page required its own illustration that felt connected to the others while showing what that specific section was about. The challenge was creating a visual system that stayed cohesive across pages without being repetitive or boring. The illustrations had to communicate context immediately; what's on this page and why you're looking at it; without needing to read anything first.
The desk became the anchor. Same workspace, same lamp, same tablet, different objects depending on the page. Homepage shows the full setup; computer, headphones, coffee, notepad, everything in one frame. Each illustration tells you what you're looking at before you process a single word. The flat illustration style with warm lighting from the orange lamp creates consistency. The purple background was to match the website's color and teal accents tie everything together. The hands in most scenes add life; someone's actually doing something, not just decorating a page. This works because it's flexible enough to show different contexts while feeling like the same space. You're always at this designer's desk, just looking at different moments in their work.
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