GasFeel
Visual Identity Design
Project Type
Visual Identity
Year
2024
Role
Lead Brand Designer
Project Team
Alex Tudun
Fuel delivery in Nigeria requires speed and trust in equal measure. Gasfeel delivers gas and petrol in 10 minutes through WhatsApp; meeting people where they already are. The previous identity couldn't scale and didn't communicate what the brand actually does or how seriously it operates. The brief was straightforward: create an identity that looks credible and professional while staying relatable enough for people to actually use. The brand needed to bridge serious capability with everyday familiarity.
Soft edges drive every decision. Logo variations, patterns, merch, and social templates all use rounded forms that signal comfort and approachability. The logomark combines three elements: the letter G, a comforting hug, and the hand that reassures you while holding you close. It communicates assurance, not just delivery. Header typography references the lettering on Nigerian public transportation; something the audience encounters daily and already trusts. Photography features people who look like the actual customers. Custom wordmarks put the brand name front and center without overselling. The system operates on one rule: relatability. Every element exists to make people see themselves and trust a 10-minute promise.
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