Brown's View
Visual Identity Design, Art Direction
Project Type
Brand Identity
Year
2025
Role
Brand Design Lead
Project Team
Alex Tudun
Photographers who also edit, create content, and shoot video face an identity problem. Most pick one discipline to lead with and bury the rest. Brownsview does photography, video, editing, and content creation—all at once. The brief required merging these fields into one cohesive identity that feels professional while keeping the creator's edge. The visual system needed to stay minimal so the actual work—the models, the clients, the outputs—could take center stage. Brown tells stories from a specific point of view, and that perspective needed to drive the entire identity.
The logomark is a lens cover viewed from an unusual angle—tilted to show depth and dimension rather than the standard flat perspective. It represents both the tool and the viewpoint that defines his work. Each discipline gets its own illustration: camera, editing timeline, content formats, video rig. Old school illustrative style meets modern application, creating uniformity across services. These illustrations don't appear on the actual photography or video work—only the logo does. They show up on posters and social media when explaining what he does, simplifying communication without forcing all the work into one frame. The system operates on one principle: let the perspective shape the identity, then get out of the way so the work can speak.
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