Ameji Crest
Crest Variation
Project Type
Logo Design
Year
2023
Role
Brand Designer
Project Team
Alex Tudun
Family crests carry generations of meaning in a single mark. The House of Ameji needed a crest that embodied their values and could represent them across applications. The standard approach treats crests as decorative symbols. This one required something deeper—every line, every detail had to connect to what the family stands for. The challenge was making symbolism legible. Crests work on fabric, stamps, jewelry, walls. They scale up and down. The mark needed clarity at ring size and presence at banner scale.
The detailed crest carries the family's full story. Each element traces back to specific values and traditions they hold. A simplified version strips to essential forms for applications where detail would blur; rings, small embossing, tight spaces. Both versions function like traditional heraldry: stamps, attire, any context where family identity needs to show up. Ameji, the client, is also a senior designer. Working with him meant collaborating with someone who understood both what his family needed symbolically and what would actually work as design. His feedback pushed past obvious solutions into something that holds up at every scale. Crests compress identity into symbol. This one does it with intention because the person whose legacy it represents helped shape it.
Previous Project
Next Project