Akintan Family Crest
Crest
Project Type
Logo Design
Year
2024
Role
Logo Design
Project Team
Alex Tudun
Most crests get designed for one context and forced into others. The Akintan Family needed a crest that worked as a stamp, on a ring, on fabric, at scale. Traditional crest design doesn't usually account for that range. The brief required flexibility without losing recognition. A crest that could shrink to ring size or expand to banner scale while staying distinct. The bigger challenge was making sure every element meant something to the family—not decoration for the sake of filling space, but symbols that actually represent their values.
I explored two directions. The left option won—cleaner structure, better scalability, elements that held their meaning at any size. Each element carries specific meaning tied to what the Akintan family stands for. The design had to answer a practical question: how does a detailed crest maintain clarity when it's stamped on metal or embroidered small? Traditional heraldry solves this through bold shapes and clear hierarchy, so I worked within those principles while adapting to modern applications. The project pushed me to think harder about scalability and variation than I usually do. A crest compresses legacy into symbol and has to hold up across generations and contexts. This one does.
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